During a stop, he briefly discussed Vietnam, although not in detail, stating that the United States "must prevent [such] confrontations",[30] but that the nation must also "help people in the free world fight against aggression, but not do their fighting for them. [40] At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him. [39] With Johnson removed from the race, Nixon fell behind Democratic candidates Eugene McCarthy, Hubert Humphrey and Robert F. Kennedy in head-to-head match-ups. [47] New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon,[48] but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. Richard Nixon 1968 Button US Presidential Candidate Collectibles, Richard M. Nixon 1969-74 Term in Office US President & First Lady Collectibles, [33] The Nixon campaign countered this claim stating that Romney's withdrawal was a "TKO"[33] at the hands of Nixon. "Tell the Truth!" [5] At the end of Eisenhower's second term in 1960, Nixon ran unopposed for the Republican nomination, which he received. He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. The slogan was also used by Abraham Lincoln in the 1864 election. Nixon pressed his advantages. The position was soon temporarily filled by former Governor Henry Bellmon of Oklahoma. He established an early lead over the Democratic nominee, Senator George McGovern of South Dakota and never lost it. Richard Nixon and John F. Kennedy in presidential debate American presidential election, 1960 Nixon received his party's presidential nomination and was opposed in the 1960 general election by Democrat John F. Kennedy. From the back of the "Nixon Victory Special" car, he attacked Vice President Humphrey as well as the Secretary of Agriculture and Attorney General of the Johnson cabinet, over farmers' debt and rising crime. But I do promise action. On the Sunday preceding the election, Nixon appeared on Meet the Press, explaining that he would cooperate completely with Johnson, phoning the President shortly thereafter to personally reassure him. The Campaign and Election of 1976: . Visit Business Insider's homepage for more stories. Following the election, the slogan "Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies. The results were very close, and not until early the following morning could news organizations call the election. [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. "[7] In September, the New York Post published an article claiming that campaign donors were buying influence with Nixon by providing him with a secret cash fund for his personal expenses. Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. He spent six years shaking it before he could win the 1968 Republican presidential nomination. [44] During a question and answer session with the American Society of Newspaper Editors, Nixon spoke out of turn, receiving numerous interruptions of applause. The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. Not right. These programs showed Nixon at his best, answering questions posed by ordinary Americans, and shielded him from questions by reporters, who sometimes brought out his worst. All rights reserved.For reprint rights. They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. , "Let Us Have Peace" 1868 presidential campaign slogan of, "Vote as You Shot" 1868 presidential campaign slogan of Ulysses S. Grant, "Peace, Union, and constitutional government." Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. At the Republican Party convention, Nixon won the nomination on the first ballot. Millions of unique designs by independent artists. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. Humphrey was buoyed when the North Vietnamese accepted President Johnson's proposal for peace talks in Paris in return for a bombing halt. Kennedy brother-in-law Sargent Shriver, an architect of John F. Kennedy's Peace Corps and Lyndon B. Johnson's War on Poverty, replaced Eagleton, but the damage was already done. [90], In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. , "Vote for Taft now, you can vote for Bryan any time" , "It is nothing but fair to leave Taft in the chair" , "Vote for 8 Hour Wilson" Woodrow Wilson, "The man of the eight-hour day" Woodrow Wilson, "He proved the pen mightier than the sword." [103][105] Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.[106]. The campaign was memorable for an unprecedented series of four televised debates between the two candidates. Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake. Not surprisingly, as Ford tried to move away from the former . [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. The winning slogan from every US presidential campaign since 1948, Frank Sinatra's special version of his song, the slogan "It's Morning Again in America, Vivo V27 Pro Review: Capable camera performance in a sleek form factor, A woman threw a house party with 65 men she matched with on Tinder and Hinge and connected with the man she's now been dating for a year, Amazon will halt construction of its planned $2.5 billion Virginia headquarters, the company doubles down on cost-cutting, 'Let's get real': scientists discover a new way climate change threatens cold-blooded animals, IISc researchers show chemically-modified nanosheets are effective for biomedical applications, SC extends stay on order quashing write-off of Yes Bank's AT1 bonds. Richard M. Nixon. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. Rockefeller described Nixon as a man "of the old politics" who has "great natural capacity not to do the right thing, especially under pressure. Slogans and symbols sum up a candidate's point of view and serve as a rallying cry for supporters. [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. [29] He campaigned in the state, although polls suggested that he would easily win its primary. . Franklin D. Roosevelt, "Willkie for the Millionaires, Roosevelt for the Millions" Franklin D. Roosevelt, "Carry on with Roosevelt" Franklin D. Roosevelt, "No Third Term" 1940 U.S. presidential campaign slogan of, "No Fourth Term Either" Wendell Willkie, "Roosevelt for Ex-President" 1940 U.S. presidential campaign slogan of Wendell Willkie, "There's No Indispensable Man" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "We Want Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "Win with Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Cleveland campaign attack on Blaine's alleged corruption in office. It featured cartoon elephants drumming a beat to the the catchy campaign slogan. But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever." He painted his opponent, Democrat George McGovern, as a threat to. [49] After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past. It was used by former Allied Supreme Commander Dwight D. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. [9], On January 7, 1967, Nixon held a secret meeting with his closest advisers to discuss a potential campaign, brainstorming strategies to obtain sufficient delegates to win the Republican nomination. [10] Nevertheless, polls suggested that he was the front-runner for the nomination. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. Advancement." [67], The 1968 Republican National Convention was held from August 5 to 9 at the Miami Beach Convention Center in Miami Beach, Florida. He won the 1966 gubernatorial race in a landslide and immediately began seeking the presidential nomination. What was George Washington campaign slogans? In 1968, however, as TV news depicted grim images of war and violence, this slogan assured voters that they could turn to Nixon as a capable and trustworthy leader. He refused to debate Humphrey; he also raised and spent much more money than his opponent. [15], During the spring and summer, Nixon traveled to Eastern Europe[16] and Latin America[17] to bolster his foreign policy credentials. to make changes to the election system. [56] Congressman George Bush of Texas and Senator Percy were also mentioned as possible selections. [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. The Country's Risin', for Henry Clay and Frelinghuysen!" Goldwater would later remark that his party continued to believe that Nixon "can't be elected" due to his "loser" label. , "A Tested and Trustworthy Team" Jimmy Carter and, "It's Morning Again in America" Ronald Reagan, "For New Leadership" (also "America Needs New Leadership") , "Read My Lips, No New Taxes" George H. W. Bush, "It's Time to Change America" a theme of the 1992 U.S. presidential campaign of Bill Clinton, "Putting People First" 1992 U.S. presidential campaign slogan of Bill Clinton, "Don't Change the Team in the Middle of the Stream" George H. W. Bush and, "Down with King George" Pat Buchanan, in reference to Bush, "Conservative of the Heart" Pat Buchanan, "A Voice for the Voiceless" Pat Buchanan, "I'm Ross, and you're the Boss!" Nixon was the 37th president of the United States and served from 1969 to 1974.. The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. [85], In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on Communism", along with softness on inflation, and "law and order," comparing him to former British Prime Minister Neville Chamberlain. [80] Shortly before the convention and throughout the general election, Nixon received regular briefings from President Johnson on developments in the Vietnam War. [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". Our country may be rich in goods, but we are poor in spirit. But before that, he was a representative and senator from California who went on to become the Vice President of the US from 1953 to 1961.. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. A Harris poll showed that he trailed the president 43% to 48%. Theme: Political. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". Prosperity. He painted his opponent, Democrat George McGovern, as a threat to American values. 2) He wants the States to assume greater responsibility for matters . The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. [10] He returned in August to conduct meetings with his advisers to formulate a solid campaign strategy. [11] At this time he quietly began efforts to organize in Indiana, Nebraska, New Hampshire, Oregon, and Wisconsin, positioning to secure victories in those states' primaries the following year. On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. Real Leadership." A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. Frank Sinatra's special version of his song, the slogan "It's Morning Again in America. Publicly, Nixon supported the bombing halt and the negotiations; privately, however, his campaign urged South Vietnam's government to refuse to take part in the talks. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. Last edited on 14 February 2023, at 18:57, 1968 Republican Party presidential primaries, 1968 Republican Party vice presidential candidate selection, Hubert Humphrey 1968 presidential campaign, "The Living Room Candidate - Commercials - 1968 - The First Civil Right", "Biden Had To Fight For The Presidential Nomination. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. . However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. The 1968 Presidential campaign occurred during one of the most tumultuous times in American history. [116] In 1972, he was reelected by a landslide, the largest to that date. He painted his opponent, Democrat George McGovern, as a threat to American values. Four years later Bush successfully campaigned for a second term. In hindsight, the magnitude of Richard Nixon's reelection victory in 1972the largest Republican landslide of the Cold Warleads some to ask why the President ever got involved in the Watergate cover-up. Study Guides. "I like Ike," is one of the most celebrated political slogans in US history. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. Nixon won 49 out of 50 states, taking all but Massachusetts. In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. We need a President who believes in the individual. "[30] He used those dictatorships in Latin America as an example, stating: "I am talking not about marching feet but helping hands. "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. PapasGoodOleDays. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". "Yes we can!" Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. Richard Nixon had a family dog named Checkers, pictured here Credit: Getty - Contributor Who was Richard Nixon? Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. [42][43] However, the Democratic candidates for president remained fair game for criticism. "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. It was used by former Allied Supreme Commander Dwight E. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign.